Barone Montalto has been one of the protagonists of Wines of Sicily – Stockholm and Copenaghen. From Sicily to Scandinavia, a tasting tour promoted by Sicily’s Regional Institute for Viticulture and Olive Oil, in collaboration with Michèle Shah, and addressed to the Swedish and Danish professionals.
Our tour started on 26th February, at the Hotel Hilton Slussen, and then we moved to Copenaghen, on 28th February, at the Radisson Blu Royal Hotel, meeting new faces, professionals and winelovers, showing our best selection of wines, representative of Sicily.
Special moments to tell people about a magic land and make them discover our wines: Pinot grigio Terre Siciliane IGT – PET bottle, Nero d’Avola Montalto Organic, Nero d’Avola da Appassimento – Collezione di Famiglia and Ammasso – Rosso Sicilia. Tasting as new experience of senses and taste.
Especially appreciated the Appassimento Collezione di Famiglia and Ammasso, that suit the nordic taste very well, following the general preference for the red wines (60% Sweden – 80% Denmark). Italian wine is really loved by these markets: in Sweden, Italy is the first importer of wine in terms of volumes, second after South Africa referring to the BIB format; in Denmark, it is the first country in terms of market shares, followed by France and Spain.
The Swedish monopoly – Systembolaget – plays an important role, guaranteeing high volumes and secure sales. The situation changes completely in Denmark where, without monopoly, about 1500 wine importers are present and where the average is 31lt per capita in a year. Of course these are important markets where Sicily, with its products, traditions and its Mediterranean lifestyle has even more success, confirming the trend of a great interest of the Nordic public for Sicilian wine.
All this is matching perfectly Barone Montalto’s aims: let people discover and experience a rich and precious land through quality wines that are the genuine expression of a terroir. Passion, tradition and innovation. Thanks a lot to all people who attended Wines of Sicily, appreciating Barone Montalto’s wines, sharing ideas, laughs and especially thanks to whom keeps on drinking Sicily in Scandinavia!
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